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Particularly useful in logo design, our logo template features 39 professionally designed logos to use as a jumping off point. Reshape them, add to them, tweak them, rearrange them, and make them your own. And because most of these templates are included in our free version, it’s the perfect way for beginning designers to learn the ropes. Once you master the meanings of the basic shapes, you’ll be able to experiment and create completely original designs for whatever you need.
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These illustrate organic forms or everyday objects, even though they are not an exact representation. For example, a stick figure is an abstract shape depicting a person, or typographic glyphs can illustrate letters. Opposite to geometric shapes, these are asymmetrical, or imperfect but necessary and comforting shapes encountered in nature.
How to create your design
Larger shapes naturally dominate a composition, anchoring the design and feeling weighty. Smaller shapes recede into the background and feel delicate or diminished. Skillful designers leverage scale and proportion to create hierarchy, lead the eye, and communicate emphasis. The simplest and most recognizable shapes each project distinct impressions. Circles and rounded forms feel inclusive, friendly, and communal. Their right angles and straight lines give a formal, grounded feeling.
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Spirals have a powerful effect in graphic design, and so should be used carefully. They’re visually “busy,” and so they counteract images that strive to be calming or easygoing. They’re also highly magnetic, so they tend to compete with any other nearby visuals. On the other hand, when spirals are used alone and are the central focus, they can effortlessly create a dynamic and intense visual. Brands often choose to design their logo being influenced by a natural shape because these give a feeling of familiarity, and it’s easy to relate to them.
If you need help with the process, don’t hesitate to tap us here at DesignCrowd by collaborating with a freelance designer or holding a design contest for your branding needs. Make sure that all elements jive together and are placed purposefully. Next, look at your competition and other elements that could help you polish your design. Collate them on a physical or digital mood board to keep your creative juices flowing.
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When choosing a square for your logo, it’s better to pair it with colors. Avoid that from the beginning and give stability a sense of playfulness too. A few examples from the digital world that symbolize the movement through triangles are the play symbol, fast forward, or reverse symbols, which have the triangle shape.
Using Shapes in Your Designs
Abstract shapes almost always leave room for interpretation, since they only hint at what they might represent. The viewers often see something more in them than what the designer intended to show. While some abstract images are easily readable and represent a known real-life object (e.g. star symbol), others might be crazy blobs of color with textures and patterns on top. Abstract figures are perfect for conveying complex ideas that are nearly impossible to represent with a simple shape.
Check out online graphic design degrees, how to become a graphic designer, or the difference between graphic design vs UX design. In these programs, students will learn color theory, graphic design, and its history, as well as how to use software like Illustrator and Photoshop. Graphic designers use visuals to communicate an idea or emotion or promote a product. Depending on which industry you’re interested in, you may create web designs, posters, billboards, bus wraps, book covers, logos, marketing materials, or packaging. If you want an amazing shape design that stands out from the competition, work with a professional designer.
Use Organic (Free-Form) Shapes to Represent Nature
While graphics exist on an intrinsically flat, 2D plane, designers can use perspective to allude to three-dimensional space. Techniques like one and two-point perspective allow artists to realistically render 3D objects and environments on paper by carefully plotting lines that recede and converge. Perspective helps designers create compositional depth and drama within a flat medium. Bilateral or reflection symmetry is seen in many iconic logos and graphics, like the butterfly-like NBC peacock. Symmetry holds universal appeal perhaps because it echoes patterns seen in nature.
Shape and Shadow Modernism – PRINT Magazine - PRINT Magazine
Shape and Shadow Modernism – PRINT Magazine.
Posted: Sun, 19 May 2019 07:00:00 GMT [source]
Let’s take a look at some of the most popular logo shapes and analyze them. Triangles can be used to suggest familiar forms like pyramids, mountains, or pennants. Going from learning through play to designing through shapes, we can see that there is a tendency towards simplicity and minimalism in almost any type of design. Everything that was created naturally can fall into this category, such as leaves, rocks, or clouds. For example, the color red symbolizes love and passion in Western cultures and anger and danger in some Eastern cultures.
Otherwise, it may send negative vibes, as the Western culture believes. Their completeness suggests harmony, warmth, and gives us a sense of calm. Circles also help us portray movement in visuals and are used to indicate familiar objects like wheels, balls, or different fruits, like oranges and grapefruits. The simplicity is so appealing to everyone because, with the right shape and color, you can send a more powerful message than through lots of rich details.
Over 100,000+ ready-to-use templates and creative content for graphic design and photo collages. When using abstract shapes, however, keep in mind that the individual aspects you use retain their symbolism from their original shapes. One of the most useful applications of curves in graphic design is to temper the more serious effects of shapes with hard corners to make them a little friendlier. You see this often in web design, where rectangular buttons are given rounded edges to soften their look. A curvy or wavy line takes the fun and whimsical properties of a circle and applies them to otherwise straight-edges. When finding the meaning of triangles, the most important factor is which direction the point is facing.
Squares and Rectangles, these shapes with sharp edges, are among the more common forms used in the design. They give off a sense of security because of the straight lines and right angles. In product design and architectural graphics, accurate perspective serves important functional purposes. Concepts need to be rendered convincingly to aid visualization and communicate scale. Perspective techniques transform 2D drawings into seemingly 3D spaces the viewer feels they could walk right into. More abstractly, perspective lines add dynamism and depth on posters, covers, and minimalist graphics.
Sometimes the best way to create a compelling design means reducing it to its most basic shapes. The choice of shapes in graphic design depends completely on the individual’s choice. There has to be a purpose behind the choice and you need to be aware of the kind of audience you are targeting. Organic shapes are something that is not regular and free-flowing.
Maison Corbeil Takes A Graphic Approach – PRINT Magazine - PRINT Magazine
Maison Corbeil Takes A Graphic Approach – PRINT Magazine.
Posted: Sun, 16 May 2021 07:00:00 GMT [source]
You can use multi-sided polygons, fluid circular blobs, or any mixture in between — you’re the creator, so the only limits are your imagination. When seeing a shape in your daily environment, you think of the brand it represents. The audience will get to easily connect the natural shape, which is something that they see or frequently use with the brand’s identity. Most of them are colored, but there’s also BBC or Cartoon Network that chose to go for black and white. Because they don’t have lines with any sudden change in direction, your brand’s first impression upon the world will appear reliable.
Strategic overlaps guide the viewer's eye progressively through the design composition. Smaller shapes layered atop larger forms appear closer to the viewer. Overlapping establishes front-to-back relationships and creates visual narratives within designs.
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